This is the website of Brenda Geraci, a REALTOR® with Keller Williams College Park in Upland, California. This page explains what happens to your information when you use the site or send me a message.

When you fill out the contact form, I collect the details you choose to share: your name, email, phone number, whether you're buying or selling, and whatever you write in your message. If you never fill out the form, I'm not collecting personal details about you.

Along with your message, the form tells me how you found the site: the page you first landed on and the link or ad that brought you here. That's how I can tell which of my ads are working.

Like most websites, my host keeps basic, standard server logs (things like IP address and browser type) to keep the site secure and running. I don't tie those to you personally.

I use what you send me for one thing: to get back to you and help with your home search or sale. I may add your contact details to my own client records and my real estate CRM so I can follow up and stay organized. I don't sell your information, and I don't share it for anyone else's advertising. The only advertising-related things on the site are two trackers for my own ads, explained under Cookies below.

The site remembers small things on your own device, like the fact that you've already seen the intro animation, so it doesn't repeat itself. That stays in your browser and never reaches me.

The home search runs on my own site rather than on somebody else's — there's no third-party search widget, and no search vendor gets your browsing. The ad tags described below still see which pages you view, home pages included. It does set three small cookies and all three are functional: one anonymous id, because the MLS requires a daily limit on how many listings one person can view, and two more only if you choose to sign in. The detail is in the home-search section further down this page.

The listing data itself comes from the MLS (CRMLS) and is provided for your personal, non-commercial use in finding a home.

The contact form uses Cloudflare Turnstile to block spam bots, and the site is served through Cloudflare. Those set basic security cookies.

I keep a simple, anonymous count of visits — page views, roughly where visitors are (city/region), and which site sent them my way — handled by Lima Bean Photography, who built and hosts the site, so I can see how it's doing. It uses no cookies, doesn't identify you, and isn't shared or used for ads.

I run ads on ChatGPT, and to see whether they're working I use OpenAI's ad-measurement pixel. It sets a cookie with a random ID that stays in your browser for up to a year, so OpenAI can recognize the same browser on a later visit. If you arrived from one of my ads, it also sets a second cookie that ties this visit to that ad, so OpenAI can tell when a message or call follows it. It reports page views, messages sent through the contact form or about a listing, and taps on the Call and Text buttons. If you send a form, it may pass OpenAI a scrambled (hashed) version of the details you entered so the match can be made; OpenAI doesn't receive them in readable form.

I also advertise on Google. Google's ad tag sets small cookies so Google can tell when a message sent through this site — the contact form or a question about a listing — came from one of my Google ads. It also lets Google and its partners show my ads to people who have visited here, on other websites they visit afterward. It reports which pages you view and whether you sent a message, never what you wrote. You can manage the ads Google shows you in Google's Ad Settings, and Google explains here how it uses information from sites like this one.

Those two are the only advertising trackers here — no Google Analytics, no Facebook pixel — and you can switch them both off with one click under "Do Not Sell or Share" below. They stay off in that browser.

There's still no cookie pop-up to click through. The disclosure is this page, and the off switch is right below.

Your information goes to me and to the service providers that help me run things: my email, my CRM, and Lima Bean Photography, who built and runs the home search on this site. If you ask about a home or save a search there, it comes straight to me. They only handle it to provide their service. I don't sell personal information, and I never have.

OpenAI receives the ad-measurement signals described above (page views, a form submission, a Call or Text tap, and hashed form details) from every visitor who hasn't opted out, not only people who came from one of my ChatGPT ads. Google receives what its tag collects (the pages you view here and whether you sent a message) and uses it to measure my Google ads and to show my ads to past visitors. Under California's privacy law that can count as "sharing" for advertising, which is why there's an opt-out below.

You're always free to skip the form and just call or text me. Every home on the search is public — an account saves things, it never unlocks them — so you can look at all of it without signing up for anything. If you'd like me to delete the information you've sent, email me and I'll take care of it. You can also clear or block cookies anytime in your browser settings; the site still works, though the search may remember less.

You can also turn off both ad trackers using the button below — no account, no email, one click. If your browser sends a Global Privacy Control or Do Not Track signal, that counts too: they're already off, nothing to press.

This site links out to places like Zillow, Realtor.com, and my brokerage. Once you're there, their privacy policies apply, not this one.

This site is meant for adults buying and selling homes. It isn't directed to children, and I don't knowingly collect information from anyone under 16.

If I update how any of this works, I'll update this page and change the date at the top.

Email me at buyandsellwithbrenda@gmail.com or call and text me at (909) 917-1473. I answer.